Music Marketing #2

Link to the video

Music Marketing #1

 The music marketing project that my group and I are creating is about a singer named Bella Moon. Bella loves the alternative genre, promotes herself mainly online, and is about to release her first music video. 

To create the brand 'Bella Moon' we had to do some research on the alternarive genre. We created a chart detailing two production companys and two artists/bands that are signed to the label. Each member of the group was researcing a different alrernative artist/band, mine was Coldplay. When I researched on Coldplay I found so many new things. For information I went to sources like wikipedia, Coldplay's official website, and other people's blogs and reviews on Coldplay's music and concerts. In the research I included about the band's history, identity, target audience, and digital and non-digital marketing. Writing all of this information, I learned a lot about marketing in the alternative genre which helped my group and I prepare for the next part of the project. 

In the planning process for the music marketing project we took the information and knowledge that we gain during the research and applied it to our brand. We learned that a good way to promote content and connect with fans is throgh social media, so we will be opening Bella Moon Instagram and TikTok account, in addition to her own professional website. My group and I planned to meet 3 times this week to film Bella's music video and work on her socials. 

I enjoyed researching about Coldplay since they're one of my favorite bands, and I am very exited to finish and present the rest of the project as we worked very hard on it.